Integrated Campaign: Protect Children

I designed two landing pages, donation page, and a lead generation page for a fundraising campaign. The first landing is more expansive to help inform new audiences about the organization's involvement in child protection with an opportunity to acquire them as a lead with the sign-up form or as a new donor through a donation. The second landing page is cater to existing donors who would like to see how their giving is making a difference with the opportunity to give again or to learn more about their impact. The goal of this campaign was to provide a full funnel opportunity, from raising awareness to generating a lead to acquiring new donors and retaining our existing donors.